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11 definitions of ROI reveal a simple solution
Return on Investment (ROI) is the final word on the success of any marketing campaign. Among marketers today, the need to “Show Me the ROI has never been greater but most can’t agree what it is....
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21 reasons social media metrics are a waste of time
Why is it so important to brands to: “Like Us on Facebook”? Is it building relationships that lead to sales? Or is it a way to proclaim: We’re in social media; we have a Facebook page? Ivory...
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21 social media listening metrics every marketer should know
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the internet. The...
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How content marketing improves the buyer journey. 7 ways
80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is now done digitally (source: Sirius Decisions) 60% of people are...
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10 best competitive intelligence tools from 10 experts
Sun Tzu’s wisdom in The Art of War is as true today as it was in 500 B.C. Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use...
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12 ways Klout helps us influence; 7 ways it enourages us to manipulate
Wikipedia describes Klout as “an analytics tool that measures a users influence across their social network.” Klout describes Klout as the “Standard of Influence” and an algorithm of at least 35...
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6 ways to demystify web analytics fast
“If you can’t measure it, you can’t manage it.” That’s what Peter Drucker said to clarify the role measurements play in driving business growth. But when it comes to the topic of web analytics,...
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20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still as relevant today as decades ago like: The consumer isn’t a moron; she is your...
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7 social media measurements that matter for Super Bowl commercials
It’s been said we watch the Super Bowl as much for the commercials as the game. Maybe that helps explain why this year advertisers, on average, paid $3.5 million (+$500,000 versus last year) for a :30...
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8 steps to demystify Social Media ROI
“How do I measure social media return on investment?” This is the #1 question over 3,300 marketers ask Social Media Examiner every year in the Annual Social Media Marketing Report. Pictures, however,...
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